Like many bloggers, I use StatCounter to track activity on my sites. Today, I signed in to find two large banners advising me to “save” marriage by contacting my state legislator to block passage of a gay marriage bill in New York State. The ad was paid for by The New York Marriage Fund. Rather than link you to homophobes, I’ll send you to look at Comedy Central’s description of the organization.
I contacted StatCounter support.
I am dismayed to find that StatCounter is running banner ads opposing the passage of a gay marriage bill in New York State. I use this service in my work, and I do not appreciate being confronted with homophobia in this manner. I urge StatCounter to decline such advertising.
As I noted this ad on my Twitter feed, which is read by many bloggers who also use StatCounter, I wanted to let readers know how StatCounter replied.
My apologies for the inconvenience and confusion. I am *extremely* sad to hear this ad ran on our site, and that's an understatement.
We use one of the world’s largest ad providers, Google. Sadly, Google does not make it easy to keep the ads on message. You'd think they would, but they don't. Ideally we want *ONLY* relevant ads on our site yet this kind of garbage keeps slipping through. Trust me when I say it upsets all of us here at StatCounter every time something like this happens.
In the future when you see these ads you have two options :
1) Right click the ad and copy the URL, then send it to us. This is the only way we can filter it out on our side.
2) Sometimes the ads contain a link that says "Feedback - Ads by Google." Click that link and then scroll down to the link at the bottom that says "Send Google your thoughts on the site or the ads you just saw." Now do know that some ads don't have this link; why all ads don't have this is beyond me.
Once again, I am extremely sorry you had to see this trash on our site—we really do regret it.
I hope this helps clear things up. Please let me know if you have any other questions or concerns.